Overview#
The EyeCon VR/AR Lab establishes an immersive eye-tracking Virtual Reality and Augmented Reality laboratory for cutting-edge consumer research and vocational training. The project bridges academic research with industry application, connecting universities and technology enterprises across Germany and Turkey.
| Programme | Erasmus+ KA210-VET — Small-scale partnerships in vocational education and training |
| Project Title | Immersive Eye-tracking Consumer VR/AR Lab for Vocational Education and Start-ups |
Objectives#
- VR/AR-Enhanced Education — Immersive learning modules for marketing, consumer behavior, and entrepreneurship with hands-on VR/AR training
- Data-Driven Consumer Research — Eye-tracking analytics to study product placement, store layout, and navigation preferences in VR environments
- Transnational Collaboration — Sustained cross-border knowledge exchange through workshops, publications, and shared resources
- Mobility & Flexible Learning — Physical and virtual exchange programs for students and educators in VR/AR research
Target Groups#
- Start-up companies at Çanakkale Technopark seeking VR/AR-driven market research capabilities
- Educators and academic staff at ÇOMU developing interactive VR-based course materials
EU Funding Acknowledgement#
This project is co-funded by the European Union through the Erasmus+ Programme (KA210-VET). Views and opinions expressed are those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency. Neither the European Union nor the National Agency can be held responsible for them.